States find fun messages are more memorable than the everyday warnings about seatbelt wearing and speeding.Įven so, the Federal Highway Administration is currently looking to change its rules for traffic signs. To be clear, this isn’t about hacked traffic signs, but the signs put up by traffic authorities when there isn’t anything timely to update drivers on-like road conditions or traffic issues. State-level departments of transportation love putting funny or topical messages on digital traffic signs, but new rules at the federal level might bring the fun and games to an end.
